Client
Website Guard
Project
Rebrand
Services
Identity Design
Website Guard is a cutting edge cyber security application developed by one of Scotland’s leading white hat hackers.
Website guard are currently developing thier application for release and have a basic website in place for fund raising and investment. They require an identity and website which is customer focused and has its software’s unique beginnings at it’s core.
Website Guard are also conceptualising Mobile Guard for smart phones and tablets which will be required to fit into the new identity.
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This project was produced while working as a freelance graphic designer.
The Logo
The client was looking for a refreshed logo with a modernised identity keeping a similar green colour scheme as before. A concept developed based on a hexagon as its the strongest shape in nature and gives a more modern vibe. Combined with a geometric sans typeface and stylised circuit board illustrations and icons, the identity took on more of a personality than before.
Infographics
Cyber security has a lot of jargon better described visually using iconography. As such, customised icons were produced to be used in diagrams and infographic to explain DDOS attacks, Firewalls and how the Website Guard anti-malware software performs differently.
Mobile Service
The additional logo for Mobile Guard was a happy accident. Whilst developing the Hexagonal ‘W’ logo and logotype, I flipped the logo vertically to create a hexagonal ‘M’ and coloured it blue and presented it in my concept board. The same visual language was used in the blue colour to separate it into a sub-service, but keep it part of the brand.
