Client
Starrs Fit
Project
Identity system
Services
Logo design
Web design
Cameron Starrs is a personal trainer looking to stand out from the crowd. As a new business, its his time to shine.
After getting certified, Cameron setup his own business and required some experienced graphic support. He was already active with content marketing and social media, but wanted to appear more professional with a suite of consistently branded assets and website to help educate and manage his clients.
____
This project was produced while working as a freelance graphic designer.
The Logo
With this project, I decided to go down the personal branding route as Cameron has a very personal connection with his clients and online audience. Most of the concepts revolved around a play on his last name, "Starr" with the tagline "reach for the stars" to help motivate his client base.
After a number of concepts, it was finally refined into a shooting start flying across a bold typeface.
The Website
The website was created on Wix so Cameron could easily update small portions on the fly without having to endure a steep learning curve. The platform also gave Cameron access to marketing and communication tools to help boost his business.
Together, we developed a scope for what pages to include; an attractive homepage, a helpful services page and a unique about page highlight Cameron's background and experiance. Both testimonial and contact blocks were added were it made sense.
